Financial terms of this renewed partnership were not disclosed.
Under the terms of the renewed partnership deal, KitKat’s branding will be featured on the sleeve of player jerseys during international and domestic competitions and will also be featured on GiantX’s social media and streaming channels across YouTube, Twitch, and wherever else the organization deploys content. The two companies will also work together on original content, according to a release.
GiantX is a new company that combines UK-based EXCEL Esports and Spain-based Giants Gaming into a single entity. All of the existing sponsors and partners of both organizations continued on with this new entity including EE, ANDALUCIA, Burger King, HBC UK, Opel, Sybr, Digi, Fitchin, Inzone, Diesel, Hot Wheels, PCspecialist, maggi Fusian, and Costa del Sol.
On a related note, the LEC announced earlier this month that it had extended its partnership with KitKat until 2026.