North American esports organization Cloud9 Esports announced Tuesday that Tim Mulligan has joined the company as its new VP, head of sales, effective immediately. Mulligan brings more than 25 years of experience in the gaming industry and more broadly in marketing and public relations. Prior to joining Cloud9, Mulligan served as VP, head of sales at esports organization XSET for over a year and spent more than a year at 100 Thieves as head of strategic accounts.
While at XSET, Mulligan helped secure campaigns and deals for the organization, including partnerships with the NFL, Google, PrizePicks, the Boston Red Sox, and MGM Studios. Prior to entering the world of esports, Mulligan served in executive roles at a number of gaming and media companies including Warner Media, Machinima, THQ, EA, Encore, Midway Games, and Golin/Harris International, among others.
In his new role at Cloud9, Mulligan “will be primarily responsible for revenue generation, sponsor relationship management, strategic planning, and brand representation,” according to a release.
Los Angeles-based Cloud9 currently competes in League of Legends, Valorant, and Counter-Strike 2, and has partnerships with crypto casino company BC.GAME, car maker Kia, decentralized Ethereum web3 platform Polygon, gaming chair maker Secretlab, and Red Bull. Most recently the company collaborated with the popular anime series One Piece for a special line of merchandise.