Brands

BLEED Esports Partners With Kick

Published by

James Fudge

4 months ago

Singapore-based esports organization BLEED Esports announced Monday that it has entered into a new partnership with live streaming service Kick.

Financial terms and duration of the deal were not disclosed.

Under the terms of this new deal, Kick becomes the official streaming partner of BLEED, with the platform’s branding featured prominently on BLEED jerseys and across its social media platforms. Further details about other aspects of the partnership are to be announced.

Launched in October 2022, Kick is a streaming service launched as a competitor to Twitch and backed by online casino company Stake.com co-founders Bijan Tehrani and Ed Craven, as well as streaming personality Tyler Faraz Niknam—better known as Trainwreck. The company has been actively sponsoring esports teams including Team Secret (who also has a sponsorship deal with Stake), Melbourne Victory, and many others.

BLEED Esports currently competes in Valorant, Mobile Legends: Bang Bang, Counter-Strike 2, Rainbow Six Siege, and Dota 2. Earlier this month BLEED announced a partnership with Jeremy “Disguised Toast” Wang’s esports organization Disguised to operate a Valorant roster in Southeast Asia.

Kick joins BLEED partner Ruhens, a South Korea-based water purifier manufacturer that has offices across SEA including in Singapore.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.