Ninja Rings in 2024 With New Year’s Eve Bash

Ninja to Host New Years Eve Event. Credit: GameSquare

Gaming star Tyler “Ninja” Blevins will host Ninja’s NYE (NNYE), a New Year’s Eve broadcast for the streaming generation that no longer/barely watches television. The live event is being sponsored by  Domino’s Pizza, Ninja’s employer GameSquare, and State Farm, according to the event’s official website.

Taking place Dec. 31, at 6:00 PM Central Time, NNYE will feature competitions, special guests, giveaways, and more. NNYE will be broadcast across multiple live streaming platforms including Twitch, YouTube, and TikTok (sorry, no Kick), and will feature appearances by TimTheTattman, SypherPK, DrLupo, BasicallyIDoWrk, LEGIQN, and other special guests to be announced at a later date.

Activities planned include “a Fortnite tournament, games like pong, marbles, and more,” according to a release. There will also be giveaways during the event including $100 Domino’s gift cards, gaming equipment, and Ninja-branded merchandise.

Ninja, who is repped by CAA and Loeb & Loeb, is also the chief innovation officer at GameSquare—a role he took on in February of this year. He is also leading the “GameSquare incubator” called Ninja Labs, where he is helping the company “ideate and develop first-of-its-kind concepts and products directly focused on connecting with youth culture,” by seeking out unique business opportunities, developing new IPs, and consumer products. Ninja Labs signed a deal with Swiss vision care startup Vivior in June.

GameSquare is also home to other high-profile content creators including Timothy “TimTheTatman” Betar, the Baka Bros, and Dennis “Cloakzy” Lepore, among others. GameSquare owns Frisco, Texas-based esports organization Complexity Gaming, FaZe Clan, esports talent agency Code Red, Gaming Community Network (GCN), Fourth Frame Studios, Mission Supply, and ZONED.