Financial terms and duration of the deal were not disclosed.
Under the terms of this new partnership, Gentle Mates will use Shikenso’s AI-powered, marketing and sponsorship analytics tools to evaluate the effectiveness of partner and sponsor campaigns during live streams, in video content, during partner integrations and activations, and across social media and live streaming channels.
Gentle Mates was founded by professional Call of Duty players Corentin “Gotaga” Houssein and Kevin “Brawks” Georges (who first started their journeys in esports way back in 2010) in April. They are joined by Lucas “Squeezie” Hauchard, one of France’s most popular content creators and a long-time friend of the duo.
Gentle Mates partners and sponsors include international music streaming platform Deezer, consumer electronics brand TCL, and international grocery store chain ALDI. The organization currently competes in Valorant, Teamfight Tactics, and Fortnite.
Gentle Mates is the latest in a growing list of companies that have partnered with Shikenso including M80, Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, G2 Esports, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.