German content creator and influencer marketing agency INSIGHT announced this week that it has partnered with gaming and esports sponsorship and marketing analytics firm Shikenso Analytics.
Financial terms and duration of the deal were not disclosed.
Under the terms of this new partnership, INSIGHT will use Shikenso’s AI-powered analytics tools to evaluate marketing and sponsorship campaigns during live streams, in video content, partner integrations, and on social media channels. In addition, the data collected will (in theory) show INSIGHT when brands are being discussed on social media and in live-stream chats, what kinds of on-screen exposure a brand is getting in video and live-stream content, and much more.
Founded in 2018, INSIGHT is a German agency that claims a roster of more than “100 influential Twitch, YouTube, Instagram, and TikTok celebrities.” The company represents such brands/companies as Disney, Blizzard Entertainment, Netflix, Nintendo, Ubisoft, and Sony, among others.
INSIGHT joins a growing list of Shikenso partners including Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, G2 Esports, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.