Esports organization Team Liquid announced Wednesday thatย it has signed German-language content creator Nihachu as brand ambassador and as headliner of its partnership with PC maker Alienware.
Financial terms of this new partnership were not disclosed, but the deal was brokered by CAA and RTS.
Under the terms of the deal, Nihachu will focus on promotingย Alienware, but will also be supported by Team Liquid’s other partners including Coinbase, Honda, HyperX, Kingston, Thorne, and Twitch.ย
Her first project will be to succeed Jeremy โDisguised Toastโ Wang as the new host of โTwo People Talking” on Team Liquidโs YouTube channel, contribute to future apparel launches and marketing campaigns, and represent Team Liquid at events and conventions.ย
Nihachu previously collaborated with Team Liquid as a guest on its Alienware-sponsored talk show series, โTwo People Talkingโ, and its Naruto 20th Anniversary apparel collection.
Nihachu has nearly 11M followers across social media and streaming platforms including Twitter, Instagram, YouTube, Twitch, and TikTok. Her areas of focus when it comes to content creation include Minecraft, IRL streams, indie games, and horror titles. She has worked with brands such as GFuel, Secretlabs, Adobe, Hot Topic, and Amazon, among others, in the past.