Sponsorship analytics company Shikenso Analytics announced Wednesday that it has partnered with Argentinian esports organization KRÜ Esports.
Financial terms of the deal were not disclosed.
Under the terms of the deal, KRÜ will utilize this data partnership with Shikenso Analytics, to analyze its partnerships and sponsorships across streaming and social channels to measure and benchmark the effectiveness of partner performance.
Based in Argentina, KRÜ is an esports organization launched in 2020 by former professional soccer player Sergio “Kun” Agüero that currently fields rosters in Rocket League and Valorant. Its current sponsors include Puma, and Fitchin, among others.
KRÜ joins a growing list of Shikenso Analytics partners including FURIA, Turtle Beach, Pinnacle, G2 Esports, GAIMIN Gladiators, Germany-based BIG, and Portugal-based Saw.gg.
