Germany-based, gaming- and esports-focused analytics company Shikenso Analytics announced Friday that it has partnered with Brazilian esports organization FURIA. Earlier this week the company also announced a partnership with peripherals maker Turtle Beach.
Financial terms of both deals were not disclosed.
Under the terms of this new collaboration with FURIA, Shikenso will provide its AI-driven marketing and sponsorship analytics tools to the organization to evaluate the effectiveness of its marketing efforts during broadcasts and through social media interactions related to its partners such as Red Bull, AGON by AOC, PokerStars, and Legion by Lenovo, among others.
The partnership with Turtle Beach is similar to its deal with FURIA; the company will provide its analytics tools to Turtle Beach to gauge sponsorship performance across social media and streaming platforms.
2023 has been an interesting and productive year for the Germany-based firm; in addition to signing FURIA and Turtle Beach, Shikenso has partnerships in place with Pinnacle, G2 Esports, GAIMIN Gladiators, Germany-based BIG, and Portugal-based Saw.gg. At the end of June, sports and entertainment production company Epulze and Shikenso announced a sponsorship data partnership for the Dota 2 Bali Major, the last official Valve Major event on the competitive calendar until The International.