Toronto-based esports sportsbook Rivalry (TSXV: RVLY, OTCQX: RVLCF, FSE: 9VK) announced Wednesday the launch of a new casino game on its official website called Cash & Dash. The new game was developed in-house by Rivalry’s games team, with game developers, designers, and artists who have worked in the past for companies such as Microsoft’s Xbox Studios, Nintendo, Ubisoft, and more, according to a release.
Rivalry describes the game offering as “a 3D, live-service game where players must infiltrate a high-security bank, avoiding a series of booby-traps in order to steal the treasure and escape. Players bet the desired amount at the beginning of each round with multipliers that increase their winnings as they successfully navigate further into the secured building.”
Cash & Dash is available now on desktop (via Rivalry’s website) and mobile devices in select regions, with a rollout planned in Rivalry’s markets globally soon.
When asked if this new game offering and its previous offering Casino.exe—an interactive casino platform that was launched in November of 2022—is a dramatic shift in what Rivalry primarily does (focus on esports betting) Rivalry Senior Manager of Corporate Communications Cody Luongo tells The Esports Advocate that this is just the company’s way of diversifying its offering to its young customer base.
“We’re not moving away from esports betting at all; but we are going to be investing more time and energy into original game development as part of our core offering,” Luongo said. “Cash & Dash is the second original game we released (first was Rushlane in 2021), and we had reconfigured the team last year and tinkered with the strategy we were taking in this space so that we can produce more original games more frequently moving forward.
“But whether it’s esports betting or the original games, it’s really all about creating a better experience for a demographic that was born on the internet, so to speak. They want engaging products, they love gaming, and they are well-versed in memes and irony. So everything ladders up to that.”
Full disclosure: The author of this article currently serves as editor on the esports wagering newsletter Sharpr, which is written by Rivalry Senior Manager of Corporate Communications Cody Luongo. The author receives no compensation for his work on that newsletter.