Brazilian esports organization paiN Gaming announced this week that its esports facility, Complexo paiN Gaming, has been renamed to “Arena Esportes da Sorte” as part of a new partnership with betting platform Grupo Esportes da Sorte and its brand Esportes da Sorte.
Financial terms of the deal were not disclosed.
The partnership deal includes naming rights to the facility and sponsorship of the paiN Gaming’s Counter-Strike: Global Offensive (CS:GO) lineups and Free Fire team. In addition, the Esportes da Sorte brand will be prominently displayed in the stands, giving more visibility to those entering the space to attend an event or just visit the facility.
Located in São Paulo, Brazil, paiN Gaming launched its venue in November of 2022; the roughly 16,145 square-foot venue is capable of seating around 250 people.
In addition to supporting teams in Garena’s popular battle royale game Free Fire and CS:GO, paiN Gaming also fields a team in Brazilian Championship of League of Legends (CBLOL) and its current sponsors include BMW, JBL, Lupo, and Subway.
