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THE ESPORTS ADVOCATE

G2 Esports Partners With Shikenso Analytics

The Berlin-based esports organization will use Shikenso’s technology to evaluate the exposure and effectiveness of its partnerships and sponsorships.

James FudgebyJames Fudge
August 3, 2023
in Brands, Partnerships
Reading Time: 2 mins read
G2 Esports Partners With Shikenso Analytics

Credit: G2 Esports/Shikenso Analytics

Berlin-based esports organization G2 Esports is the latest to sign a partnership agreement with Frankfurt-based sponsorship and partnership analytics firm Shikenso Analytics.

Financial terms and duration of this partnership were not disclosed.

Under the terms of this new deal, Shikenso will help G2 Esports evaluate the effectiveness and exposure of its partnerships using its AI-driven technology during broadcasts and on social media platforms. G2 Esports currently has relationships with Ralph Lauren, Mastercard, Lenovo LEGION, Logitech G, Red Bull, AGON by ROC, Herman Miller, and Oakley, among others.

Shikenso currently has partnerships with GAIMIN Gladiators (who recently renewed for three more years), Germany-based BIG (who agreed to two more years), and Portugal-based Saw.gg (who signed on for one more year). At the end of June sports and entertainment production company Epulze and Shikenso announced a sponsorship data partnership for the Dota 2 Bali Major, the last official Valve Major event on the competitive calendar until The International.

Tags: AGON by ROCAnalyticsG2 EsportsGermanyHerman MillerLenovo LegionLogitech GMastercardOakleyPartnershipsRalph LaurenRed BullShikenso Analytics
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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