Berlin-based esports organization G2 Esports is the latest to sign a partnership agreement with Frankfurt-based sponsorship and partnership analytics firm Shikenso Analytics.
Financial terms and duration of this partnership were not disclosed.
Under the terms of this new deal, Shikenso will help G2 Esports evaluate the effectiveness and exposure of its partnerships using its AI-driven technology during broadcasts and on social media platforms. G2 Esports currently has relationships with Ralph Lauren, Mastercard, Lenovo LEGION, Logitech G, Red Bull, AGON by ROC, Herman Miller, and Oakley, among others.
Shikenso currently has partnerships with GAIMIN Gladiators (who recently renewed for three more years), Germany-based BIG (who agreed to two more years), and Portugal-based Saw.gg (who signed on for one more year). At the end of June sports and entertainment production company Epulze and Shikenso announced a sponsorship data partnership for the Dota 2 Bali Major, the last official Valve Major event on the competitive calendar until The International.
