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THE ESPORTS ADVOCATE

100 Thieves Summer Block Party Announced

Full-day event celebrates Valorant World Championship Finals, provides activations for sponsors and wholly-owned divisions.

James FudgebyJames Fudge
August 11, 2023
in Brands, Valorant
Reading Time: 2 mins read
100 Thieves Summer Block Party August 2023

Credit: 100 Thieves

Los Angeles-based esports and gaming company 100 Thieves announced Friday that it will host what it calls the 100 Thieves Summer Block Party later this month alongside partners AT&T, Subway, Lexus, and Heineken. 

Taking place Saturday, Aug. 26, from 10:00 a.m. – 5:00 p.m PT at the 100 Thieves Compound in Los Angeles, the 100 Thieves Summer Block Party will feature a Valorant World Championship Finals watch party and a meet-and-greet sponsored by AT&T featuring the 100 Thieves Valorant team and 88rising talent Ylona Garcia and Stephanie Poetri.

In addition, the all-day event will offer a pop-up offering peripherals for sale from its Higround division and a 100 Thieves apparel drop (“a major collaboration with a popular entertainment brand”), a Heineken beer garden (for those 21-years-old+), a taste test of various flavors from its Juvee energy drink brand, a chance to play summer lawn games, local food trucks on-site, live DJ, and photo ops sponsored by Lexus, and a LAN sponsored by Subway.

Tickets for the 100 Thieves Summer Block Party are on sale here. General admission tickets cost $20 USD.

Tags: 100 Thieves100 Thieves Summer Block PartyAT&TEventsHigroundJuveeLexusLos AngelesPartnersSponsors ActivationsSubwayValorantValorant World Championship FinalsWatch Party
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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