Brands

Sean Gares Becomes a HyperX Ambassador

Published by

James Fudge

1 year ago

Sean Gares Joins HyperX as an ambassador

HP-owned gaming peripherals division HyperX announced Monday that it has signed Sean Gares as a HyperX ambassador.

Financial terms and duration of the deal were not disclosed.

Gares is best known for being a now-former Counter-Strike: Global Offensive professional player who has worked for esports organizations such as Cloud 9 and Echo Fox, as well as a professional caster for Riot Games’ official Valorant esports events team, and the former head coach of 100 Thieves’ Valorant roster.

Gares is represented by Endeavor-owned William Morris Agency.

Under the terms of this new deal, Gares will help develop “exclusive HyperX content” that showcases the company’s line-up of gaming peripherals, and generally promote the brand in video content, and through his social media channels.

On July 18, HyperX announced that it had signed a new partnership with esports organization the Knights and a new product collaboration with Team Liquid called “HyperX x Liquid.”

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.