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THE ESPORTS ADVOCATE

HyperX Partners With the Knights, Reveals Limited Edition HyperX x Liquid Keycap

HP-owned brand named “official gaming peripheral collaborator” of the organization.

James FudgebyJames Fudge
July 18, 2023
in Brands, Partnerships
Reading Time: 2 mins read
Credit: HyperX/TeamLiquid/Knights

Credit: HyperX/TeamLiquid/Knights

HP-owned gaming peripherals brand HyperX announced two things on Tuesday: the new HyperX x Liquid – Blue Limited Edition Keycap and a partnership with esports organization the Knights.

Financial terms of the new partnership with the Knights were not disclosed.

Under the terms of the new partnership, HyperX has been named the “official gaming peripheral collaborator of the organization, and will equip the Knights with its lineup of gaming peripherals. HyperX will also collaborate with the team to create content, community-driven initiatives, and other gaming-focused experiences, while also promoting inclusivity, fan engagement, and inspiring young players to become pros.

Team Liquid Keycap
Credit: HyperX

HyperX also revealed a limited-edition collaboration with its current partner Team Liquid with the new “HyperX x Liquid – Blue Limited Edition Keycap.” Retailing for $19.99 USD the product drop will only be available from HyperX.com from 9:00 a.m. PDT (Noon EDT) on July 21 until Aug. 20 at 9:00 a.m. PDT (Noon EDT) or until supplies last. Featuring Team Liquid’s popular mascot “Blue,” the 3D printed custom keycaps represent the fourth release of this type of product for the company.

HyperX noted in its announcement that other “3D printed products are also planned for launch in the future through what it is calling the “HyperX HX3D personalization initiative.” HX3D 3D printed products are produced on HP Inc. 3D printers as part of collaboration with its parent company.

Tags: BrandsHPKnightsMarketingPartnershipsPeripheralsProductsTeam Liquid
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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