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THE ESPORTS ADVOCATE

Guild Esports Partners With PIXELS AI

AI-powered video distribution and digital advertising company hopes to monetize Guild's video content.

James FudgebyJames Fudge
July 17, 2023
in Brands, Partnerships
Reading Time: 2 mins read
Guild Esports Partners with Pixels AI

Credit: Guild Esports/Pixels AI

London-based, publicly-traded esports organization Guild Esports (LSE: GILD; OTCQB: GULDF) announced Monday that it has entered into a partnership with PIXELS AI, an AI-driven video distribution and digital advertising service.

Financial terms of the deal were not disclosed, but the term is for one year.

Under the terms of this new partnership, Guild will work with the company to ” generate new advertising revenues from its owned video content” by Pixels’ AI-powered video platform. Pixel AI’s technology is currently being used by publications such as The Independent and its international editions (Independent Arabia and Independent en EspaƱol), Evening Standard, Bloomberg, and National World (formerly JPIMedia). Revenues generated from this partnership will be shared between Guild and PIXELS AI in line with publisher agreements.

The partnership with Guild represents PIXELS AI’s first foray into gaming/esports.

PIXELS AI joins other Guild partners and sponsors including hummel, Coca-Cola, Hyperice, Samsung Neo QLED, Samsung Odyssey, Bitstamp, Subway, Sky Broadband, and Secretlab.

Tags: AIBitstampCoca-ColaGuild EsportshummelHypericeLondonMarketingPartnershipsPIXELS AISamsung Neo QLEDSamsung OdysseySecretlabSky BroadbandSubwayVideo Distribution
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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