Berlin-based esports organization G2 Esports announced that it will launch a “first-of-its kind” collaboration with luxury apparel brand Ralph Lauren—its official fashion outfitter. G2 Esports signed its initial partnership with Ralph Lauren in June of 2021.
G2 Esports will launch an official capsule collection today (July 14) for fans that will also be worn by its athletes and creators. Available now from its official website, the capsule will include t-shirts, polo shirts, hoodies, tracksuits, and caps featuring a newly designed “G2 X Ralph Lauren crest.”
The collection will officially debut when the organization’s League of Legends EMEA Championship (LEC) team competes in the LEC Summer Playoffs, which will take place in Berlin on Saturday.
Ralph Lauren’s Polo brand is just one of several long-time partners for the organization; G2 Esports also has relationships with Mastercard, Lenovo LEGION, Logitech G, Red Bull, AGON by ROC, Herman Miller, and Oakley, among others.
In addition to fielding an LEC roster, G2 Esports currently competes in Counter-Strike: Global Offensive, Rocket League, Rainbow Six, Valorant, Fortnite, and more – in addition to supporting a lineup of gaming-focused content creators.