GameSquare’s Ninja Labs and Complexity Partner With Vivior

Credit: GameSquare

Publicly-traded esports and gaming company GameSquare (NASDAQ:GAME, TSXV:GAME) announced Thursday that it has signed a partnership deal with Swiss vision care startup Vivior that touches multiple divisions within the company including Complexity Gaming, Ninja Labs, and ZONED Gaming.

Financial terms of the new partnership were not disclosed.

Under the terms of the deal, Vivior will collaborate with GameSquare Chief Innovation Officer Tyler “Ninja” Blevins and Ninja Labs to develop and launch a health and wellness platform that will provide users with “a gamified experience to incentivize healthy habits through giveaways, such as in-game XP’s, drops, and skins along with in real-life rewards and prizes,” according to a release. 

They will also collaborate on developing products that address physical pain points that gamers often encounter when playing  including vision, screen time, posture, and blue light exposure.

Ninja Labs and Vivior will also host a health and wellness-focused, multi-day Fortnite tournament that will see 50 duos (25 creator teams and 25 open bracket teams) face off in a custom Vivior-branded Fortnite map. 

In addition, Vivior will work with Complexity Gaming on content and promotion. Vivor and Complexity currently have a booth presence at DreamHack Dallas, which runs from June 2-4. 

Finally, ZONED Gaming will serve as Vivior’s “marketing agency of record,” advising the company on its: go-to-market strategy and product launch.”