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GAIMIN Gladiators Renews Partnership With Shikenso Analytics

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James Fudge

11 months ago

GAIMIN Gladiators Renews Partnership With Shikenso Analytics

Canadian esports organization GAIMIN Gladiators and Frankfurt, Germany-based marketing and sponsorship analytics firm Shikenso Analytics announced Thursday that they have renewed their partnership for an additional three-year term.

Financial terms of the deal were not disclosed.

In its announcement Shikenso Analytics said that it would continue to provide GAIMIN “its cross-platform AI solution” to help the organization analyze its partnership campaigns and provide performance reviews.

While GAIMIN Gladiators fields rosters in Rocket League and PUBG Mobile, it is best known for its championship-winning Dota 2 team (formerly known as Team Tickles). The brunt of this new three year deal will be focused on the Dota 2 team’s partners and sponsors.

In February Shikenso Analytics launched a new product called Shikenso Esports Radar, a dedicated tool to analyze trends in the industry including visibility of partnerships during tournaments, brand placement, and more.

GAIMIN joins other esports organizations in 2023 that have renewed their partnerships with Shikenso Analytics including Germany-based BIG (who agreed to two more years), and Portugal-based Saw.gg (who signed on for one more year).

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.