Brands

United Talent Agency Signs GameSquare

Published by

James Fudge

12 months ago

United Talent Agency (UTA) announced Wednesday that it has signed an agreement to handle publicly-traded esports and gaming company GameSquare’s brand partnerships.

Financial terms and duration of the deal were not disclosed.

GameSquare owns esports organization Complexity Gaming, production studio Fourth Frame Studios, digital advertising consultancy Frankly Media, and streaming data analytics platform Stream Hatchet. GameSquare is also home to popular streamer Tim “Timthetatman” Betar, and Tyler “Ninja” Blevins, who joined the company as its chief innovation officer earlier this year and co-launched Ninja Labs.

GameSquare joins a number of other high-profile UTA clients including fighting game personality Maximilian_DOOD, live streamer Pokimane, and FaZe Clan, among others. UTA dove into the esports and content creator economy in 2018 to represent some of the biggest names in both spaces.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.