Financial terms and duration of the deal were not disclosed.
GameSquare owns esports organization Complexity Gaming, production studio Fourth Frame Studios, digital advertising consultancy Frankly Media, and streaming data analytics platform Stream Hatchet. GameSquare is also home to popular streamer Tim “Timthetatman” Betar, and Tyler “Ninja” Blevins, who joined the company as its chief innovation officer earlier this year and co-launched Ninja Labs.
GameSquare joins a number of other high-profile UTA clients including fighting game personality Maximilian_DOOD, live streamer Pokimane, and FaZe Clan, among others. UTA dove into the esports and content creator economy in 2018 to represent some of the biggest names in both spaces.