Credit: Garner Foods/United Esports
Gaming media and marketing company United Esports announced Wednesday that it has partnered with Garner Foods’ sauce brand Texas Pete.
Financial terms and duration of the deal were not disclosed.
Under the terms of the partnership, United Esports and Texas Pete will partner with undisclosed “high-profile gaming talent” to create a content campaign called “Texas Pete: My Secret Sauce” across social media and content distribution platforms.
United Esports is North American-based media company focused on gaming and content creators and serves as a creative partner and gaming agency of record for many global brands. The company focuses on media & marketing, Esports Bars (through Meltdown Esports Bars), and Asian-focused esports investments such as PSG Talon.
North Carolina-based NC, Garner Foods sells a full line of hot sauces, wing sauces, and seafood sauces under the Texas Pete brand, and salsa and tortilla strips under the Green Mountain Gringo brand. The company has domestic distribution in supermarkets, military commissaries, convenience stores, and restaurants throughout the U.S.
TradeOff Financial Corp. announced Friday that it has hired former esports executive Mike Rufail to…
International tournament organizer BLAST announced Thursday that it has partnered with NASCAR to sponsor its…
International tournament organizer BLAST announced that insurance company Progressive Insurance has been named the presenting…
FaZe Clan announced this week what it describes as a “multi-year, multi-million-dollar sponsorship and licensing…
Riot Games announced that it has launched its second donation matching campaign with educational nonprofit…
The Esports World Cup Foundation, China Media Group's National Institute for Esports Development (NIED), and…