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THE ESPORTS ADVOCATE

Guild Esports Partners With Fanatec

Racing sim hardware maker will supply equipment for Guild’s new racing sim facility in London.

James FudgebyJames Fudge
June 12, 2023
in Brands, Partnerships
Reading Time: 1 min read
Guild Esports Partners With Fanatec

Credit: Guild Esports/Fanatec

Publicly traded, UK-based esports organization Guild Esports PLC (LSE: GILD) announced Monday that it has signed a technical partnership agreement with racing simulation equipment company Fanatec, a division of Germany-based Endor AG.

Financial terms and duration of the deal were not disclosed.

Under the terms of the deal, Fanatec will supply Guild with eight state-of-the-art sim racing rigs, related hardware, and regular technology upgrades under a “value-in-kind deal.” The rigs will part of the Guild Sim Racing Facility that is being built out at the Sky Guild Gaming Centre at its London headquarters.

For its part, Guild will display Fanatec branding throughout the facility and on social media. The Guild Simulator Facility will also be used as a showroom for Fanatec, with Guild receiving affiliate revenue from any on-site or digital sales.

Guild said in a release that it expects the sim racing facility will begin generating revenue in the third quarter of the 2023 calendar year.

Tags: FanatecGuild EsportsLondonPartnershipsSim racing
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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