Financial terms of the deal were not disclosed.
Under the terms of the deal, SPORTFIVE will “provide strategic sales support and project management on a range of the federation’s initiatives,” according to a release. SPORTFIVE will also serve as the main partnership agency for the upcoming esports and gaming event, Gamers8: The Land of Heroes, which will run eight weeks in Riyadh, Saudi Arabia, starting July 8. The event features gaming competitions with big prize pools, music concerts, game-related activities and conferences with industry leaders in esports and gaming.
Last year SPORTFIVE began working with the SEF to provide marketing, strategic sales, project management, and on-site support.
Gamers8: The Land of Heroes will feature an overall prize pool of $45M USD across multiple competitions including TEKKEN 7, Fortnite, Counter-Strike: Global Offensive, Rocket League, Rainbow Six Siege, StarCraft II, Dota 2, and PUBG.