Former Allied Esport International CEO Rob Proctor has joined Irvine, California-based esports and entertainment venue company Glytch as its new chief revenue officer.
In his new role as CRO, Proctor will help the company deliver on its plans to build 32 esports stadiums/entertainment destinations across the U.S. and Canada and lead its vision to create and deploy original content aimed at gamers globally, according to a release.
During his tenure as CEO of Allied Esports, Proctor led the company’s business operations and strategic growth plans developing venues and other business opportunities such as the HyperX Arena Las Vegas and Allied Esports Trucks. Prior to joining Allied Esports, Proctor served as CEO of podcast company Audioboom PLC and COO of Reality Digital.
Glytch plans to open 32 esports stadiums across the U.S. and Canada over the next seven years, with plans for each venue to be an :official home of an internationally-recognized, professional esports team.” These venues can also be used to host concerts, comedy shows, town halls, and more, according to the company. In addition to esports venues, each location will feature location-based gaming and VR entertainment offerings, food and beverage, as well as become broadcast centers to create content.
Glytch’s early investors include Joe Montana, Kevin Lin, Jon Burton, and others. The company has raised a total of $687K USD in a Seed funding round that included Strand Venture Partners, Liquid 2 Ventures, and Billy Goldberg Partners in December of 202; and a Series A funding round in March 2021 led by Benevolent Capital, according to data from Crunchbase.
In addition, Glytch has signed strategic partners with Legends, Populous, and Scenario, and more.