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THE ESPORTS ADVOCATE

HyperX Renews Naming Rights Deal With Allied Esports for HyperX Arena Las Vegas

New multi-year deal signed, sealed, and delivered.

James FudgebyJames Fudge
May 8, 2023
in Brands, Partnerships
Reading Time: 2 mins read
HyperX Renews Naming Rights Deal for HyperX Arena Vegas

Credit: Allied Esports

HyperX, its parent company HP, and Allied Esports announced Monday that they have renewed the naming rights deal for HyperX Arena Las Vegas.

Financial terms of the new multi-year naming rights deal were not disclosed.

Allied describes the venue as a “esports, gaming, content creation and entertainment destination” located at Luxor Hotel and Casino on the Las Vegas Strip.  HyperX Arena is one of the longest-running esports venues in the U,S, and hosted a number of high-profile events over the years—Allied claims the venue has hosted more than 700 events since its launch in 2018.

As part of this renewed deal, HyperX will continue to receive “prominent branding and signage inside and outside of the venue, as well as across all arena promotions, content and social media platforms,” according to a release. The companies will also work together on co-branded experiences and events at the arena in the future, focused on growing fandom from the esports and gaming communities.

HyperX previously renewed the naming rights deal for the venue in 2021. Like other esports venue businesses in the United States, the HyperX Arena Las Vegas faced challenges over the last several years due to local restrictions related to the COVID-19 global pandemic—which basically means it had to shut down operations for a while.

Tags: Allied EsportsHPHyperXHyperX Arena Las VegasLas VegasNaming RightsUnited StatesVenues
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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