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Bent Pixels and Levi’s Activate With YouTube Star Brawadis

Suns superfan and content creator will highlight Levi's 501 150th anniversary with live show May 1.

James FudgebyJames Fudge
May 2, 2023
in Brands, Entertainment
Reading Time: 2 mins read
Credit: Brandon Awadis/Levi's/Bent Pixels

Credit: Brandon Awadis/Levi's/Bent Pixels

Self-proclaimed “brand-safe” gaming lifestyle media platform Bent Pixels has teamed up with apparel company Levi’s to highlight the 150th anniversary of its 501 jeans brand with the help of and Phoenix Suns superfan and YouTube content creator Brandon Awadis—better known to his fans as Brawadis—to highlight the Suns in the NBA playoffs.

The YouTube creator and his crew will host a live watch party of game two against the Denver Nuggets on May 1, at 7 p.m. PST. As part of the activations, which were put together through Bent Pixels, Brawadis will be decked out in Levi’s 501’s and highlight its 150th anniversary with branding and callouts throughout the show.

At halftime Brawadis and partners Dennis and Papa Rug will go head-to-head in a game of PIG, while sporting the Levi’s athletic wear. In addition, Fans will have a chance to win exclusive gear including a Phoenix Suns jersey and $150 Levi’s gift card by using the hashtag #BrawadisLevis501 in the chat.

Brawadis has built a YouTube empire that focuses on basketball, pranks, and odd and interesting video content about things like the supernatural. His YouTube channel has produced more than 1.5K videos and currently enjoys more than 6.3M subscribers.

Tags: ActivationsApparelBent PixelsBrawadisCreator EconomyEntertainmentLevi'sMarketingNBAPhoenix Suns
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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