Self-proclaimed “brand-safe” gaming lifestyle media platform Bent Pixels has teamed up with apparel company Levi’s to highlight the 150th anniversary of its 501 jeans brand with the help of and Phoenix Suns superfan and YouTube content creator Brandon Awadis—better known to his fans as Brawadis—to highlight the Suns in the NBA playoffs.
The YouTube creator and his crew will host a live watch party of game two against the Denver Nuggets on May 1, at 7 p.m. PST. As part of the activations, which were put together through Bent Pixels, Brawadis will be decked out in Levi’s 501’s and highlight its 150th anniversary with branding and callouts throughout the show.
At halftime Brawadis and partners Dennis and Papa Rug will go head-to-head in a game of PIG, while sporting the Levi’s athletic wear. In addition, Fans will have a chance to win exclusive gear including a Phoenix Suns jersey and $150 Levi’s gift card by using the hashtag #BrawadisLevis501 in the chat.
Brawadis has built a YouTube empire that focuses on basketball, pranks, and odd and interesting video content about things like the supernatural. His YouTube channel has produced more than 1.5K videos and currently enjoys more than 6.3M subscribers.