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THE ESPORTS ADVOCATE

Skyesports Shores up Marketing and Business Team

Veterans Sashank Bhandaru and Shuchi Kulshreshtha join the Indian esports tournament company.

James FudgebyJames Fudge
April 17, 2023
in People
Reading Time: 1 min read
Credit: Skyesports

Credit: Skyesports

Indian tournament organizer Jet Skyesports announced that it has hired Sashank Bhandaru as its new head of global business partnerships and Shuchi Kulshreshtha as its new head of business development and strategy. 

The company said in a release on Sunday that these new hires will help it connect with endemic and non-endemic brands to esports tournament operations in Southeast Asia. 

Bhandaru is a seasoned marketing executive who has represented the region for major companies including Razer, GIGABYTE, Faxtel Systems (the company representing SteelSeries in the region), Brilliant Entertainment, Xanova, and Cooler Master, among others.

Kulshreshtha brings her sports business development experience to Skyesports. She has worked for such companies as Mobile Premier League, Big Bang Media Ventures, women’s cricket team the Rajasthan Royals, and the United States Tennis Association, among others.

These new hires follow the organization announcing its new franchised league, the Skyesports Masters, last week. The league dedicated to Counter-Strike: Global Offensive will offer a total prize pool of 2 Crore INR, or roughly $245K USD. 

 

Tags: HiresIndiaJet SkyesportsPeopleSashank BhandaruShuchi KulshreshthaSkyesportsTournament Organizers
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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