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THE ESPORTS ADVOCATE

FURIA Hires Two New Executives to Shore up DEI, Content Creation Efforts

Patricia Lima and Thales Moura join the Brazilian esports organization.

James FudgebyJames Fudge
April 19, 2023
in People
Reading Time: 2 mins read
Credit: FURIA

Credit: FURIA

Brazilian esports organization FURIA announced Wednesday that it has hired two new executives to shore up its human resources and diversity and inclusion departments. The company has hired Patricia Lima as its new diversity and inclusion specialist and Thales Moura as its new head of talent. 

FURIA said in a release that these hires represent its “commitment to social transformation and our drive as a socio-cultural movement, beyond an esports organization.”

Lima spent nearly a year working at Brazilian entertainment company Coração da Selva as lead of DEI. Prior to joining that company she worked at software developer Plurie BR in a similar role for more than a year. In her new role at FURIA, Lima will spearhead diversity and inclusion initiatives  and create a friendly environment that welcomes all people, “regardless of their background, sexuality, gender identity, abilities, or any other personal characteristics.”

Moura has more than 10 years of experience in partnerships that connect content creators with brands and companies such as ESPN, Twitter, Spotify, and LinkedIn, among others. In his new role he’ll work with content creators and brands to build relationships and partnerships that create awareness and opportunities for FURIA.

FURIA currently fields teams in Apex Legends, League of Legends, Counter-Strike: Global Offensive, Rocket League, and Valorant. It also supports professional chess and poker players.

Tags: BrazilContent CreatorsDEIESPNExecutivesFURIALinkedInPatricia LimaSpotifyThales MouraTwitter
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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