Brands

BLAST Partners With ZOWIE for PARIS Major

Published by

James Fudge

1 year ago

ZOWIE Partners for BLAST Paris Major CSGO

UK-based tournament organizer BLAST announced Tuesday that it has partnered esports equipment brand ZOWIE.

Financial terms of the deal were not disclosed.

The BenQ-owned brand will supply its new XL2566K esports monitors as the main display set-up for all stages of the upcoming Counter-Strike: Global Offensive Paris Major 2023.

ZOWIE joins other sponsors such as esports book unikrn, and Pernod Ricard-owned brands Absolut Vodka, Ballantine’s Scotch whisky, and Jameson Irish Whiskey, among others.

The BLAST.tv Paris Major 2023 takes place May 5 – 9, and will serve as the last official Valve-sanctioned CS:GO event. Next season the entire circuit will move over toe Counter-Strike 2, which is set for a tentative release sometime this summer.

The event, which will be held before a live audience, will take place at the Accor Arena in Paris, and will feature a total prize pool of $1.25M USD. It will also be broadcast in more than 100 territories and 23 languages on YouTube, Twitch, and other platforms run by participating partners.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.