Financial terms of the deal were not disclosed.
Under the terms of the deal, CHERRY XTRFY will provide gaming peripherals to all SK Gaming players, content creators, and staff members. It will also equip SK Gaming’s player facilities and offices in Berlin and Cologne, Germany.
Both companies will also work together on “joint marketing initiatives, community engagement activities, and launch events,” with the first event taking place April 26, at XPERION Germany in Cologne—it will feature product announcements, show matches, and live streams with SK Gaming players and content creators, according to the announcement.
CHERRY XTRFY joins SK Gaming partners such as trading and tourism company REWE Group, Mercedes Benz, and Deutsche Telekom. SK Gaming is one of the oldest esports organizations in the world (it was founded in 1997) and currently competes in League of Legends, Brawl Stars, Rocket League, and Clash Royale.