Rivalry Partners With Grayhound Gaming

Published by

James Fudge

1 year ago

Canadian sports & esports betting and media company Rivalry announced Wednesday that it has partnered with Australian esports organization Grayhound Gaming. Financial terms of the deal were not disclosed.

Under the terms of this new partnership, Rivalry will collaborate with the organization to create content and host local in-person meet-and-greets that promote its Counter-Strike: Global Offensive roster during upcoming events such as ESL Pro League and DreamHack Melbourne. In addition, Rivalry branding will be featured on the chest of Grayhound’s official team jerseys and its social channels will feature Rival branding. Finally, the deal includes in-game naming rights, with the team playing under the banner “Grayhound.Rivalry” during CS:GO tournaments.

In February, Rivalry signed a partnership deal with professional Valorant player Matthew ”Wardell” Yu and in January, it inked a one year deal with Brazilian esports organization RED Canids.

Full Disclosure: the author edits a weekly newsletter called Sharpr, which is owned by an employee of Rivalry.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.