Canadian sports & esports betting and media company Rivalry announced Tuesday that it has signed a partnership deal with Brazilian esports organization RED Canids. Financial terms of the partnership were not disclosed, but the deal duration will be one year.
Under the terms of this partnership, Rivalry and RED Canids will collaborate on physical and digital campaigns—with a focus on the organization’s Counter-Strike: Global Offensive roster—targeting its 1M+ fans on social media channels. Rivalry branding will also be added to RED Canids’ São Paulo headquarters, along with logo placement on CS:GO player jerseys, “in-game naming rights for the team when applicable,” and joint activations and activities such as watch-parties during RED Canids matches, merchandise giveaways, and much more.
Rivalry joins a growing list of partners and sponsors currently working with RED Canids including Outback Steakhouse, Logitech G, Uninter, Santander, Kaspersky, AOC, FreeCo, MULTILASER, and Matrix Fitness.
Rivalry is fairly selective in who it partners with: In addition to RED Canids, Rivalry sponsors Boom Esports and Blacklist Rivalry-joint venture with Tier One Entertainment.
RED Canids competes in a number of esports including League of Legends, Fortnite, Free Fire, PUBG and PUBG Mobile, Mobile Legends: Bang Gang, and World of Warcraft.
Full disclosure: the author of this story edits Sharpr, an esports gambling newsletter written by a Rivalry employee.