VaynerSports announced Monday that it has signed Cody “Clix” Conrod to a representation deal. The 18-year-old Fortnite content creator has 2.1M followers on Twitter, 2.04M on YouTube, 2M on Instagram, 2M on TikTok, and 5.8M on Twitch.
This deal with VaynerSports represents the first time Conrod has worked with any agency in his career, even though he has been creating content since he was 14 years old.
VaynerSports said in a release that the agency will work with Clix to grow his brand and audience and explore new avenues to use that brand for deals. The VaynerSports gaming division also represents 2019 Fortnite World Cup champion Kyle “Bugha” Giersdorf and Web3 gaming creator Bryce “Brycent” Johnson.
Last week VaynerSports announced that it had negotiated a deal to bring Giersdorf into the Dignitas fold.
VaynerSports is run by co-CEOs AJ Vaynerchuk and Greg Genske and has offices in New York, Los Angeles, Chicago, and Dallas, and while the agency primarily focuses on sports stars, the company has made strategic inroads into gaming, an effort led mostly by VP of Gaming Darren Glover.