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THE ESPORTS ADVOCATE

EXCEL Esports Partners With HSBC UK

London-based esports org will collaborate with the bank on financial education.

James FudgebyJames Fudge
March 16, 2023
in Money, Partnerships
Reading Time: 3 mins read
EXCEL Esports partners with HSBC UK

Credit: EXCEL Esports

London-based esports organization EXCEL Esports announced Thursday that it has signed a partnership with HSBC UK, which will see the financial institution named the official financial services partner and financial health provider. 

Financial terms of the deal were not disclosed.

Under the terms of this partnership, EXCEL and HSBC UK will work together to help “support young people and entrepreneurs build financial skills to make the most of their money now and in the future”, according to a release. This includes working together on content aimed at financial education such as how to save money, or how to invest prudently. That content will include promotion of the HSBC UK Education Network (which launched in 2022), and according to HSBC UK, helped “more than 445,000 young people build financial skills through their partnerships and the HSBC UK Education Network.” 

The partnership will also include branding across the organization’s streaming and social media channels, collaborative content creation, activations, and jersey placement on all of EXCEL’s competitive teams.

EXCEL currently competes in Valorant (Valorant Game Changers with an all-women team), League of Legends (League of Legends EMEA Championship, or LEC), and FIFA. HSBC UK joins other current EXCEL sponsors and partners including Just Eat, JD Sports, Sony INZONE, PC SPECIALIST, and EE.

You can learn more about HSBC’s financial literacy programs here (for adults) and here (for young people three years old – 25 years old).

It should be noted that over the weekend UK banking regulator Bank of England sold the UK branch of Silicon Valley Bank for £1 ($1.21 USD) in a move that many analysts say quelled potential contagion in the region’s banking system.


Editor’s note: We erroneously reported that EXCEL competes in VCT; it actually competes in Game Changers with an all-women team. We apologize for the error and have corrected the story.

Tags: BankingEEEXCELEXCEL EsportsHSBC UKJD SportsJust EatPartnershipsPC SPECIALISTSony INZONE
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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