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DRX Partners With LG

South Korean esports org will promote the company’s lineup of OLED displays.

James FudgebyJames Fudge
March 14, 2023
in Partnerships
DRX LG Partnership Valorant

Credit: DRX/LG

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South Korean esports organization DRX has partnered with electronics manufacturer LG, according to Valo2Asia. Financial terms of the deal were not disclosed.

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Under the terms of the deal, the organization will promote LG’s 27-inch and 41-inch OLED displays via its players and teams through social media, marketing, and through branding displays online and on jerseys. DRX competes in Warcraft 3, TEKKEN, League of Legends Championship Korea (LCK), and is an official partnered team of Riot Games’ Valorant Champions Tour (VCT) for its Pacific League.

The inaugural season of the Valorant Champions Tour Pacific League will take place in Seoul, South Korea, from March to May.

LG introduced its “25GR75FG –360Hz eSports Gaming Monitor” in January. The response to a YouTube video detailing its features, was met with mixed reactions from commenters.

Tags: DRXLCKLeague of Legends Championship KoreaLGOLEDPartnershipsSouth KoreaTEKKENValorantValorant Champions TourWarcraft 3
James Fudge

James Fudge

James has been covering the video games industry for nearly 23 years. He currently publishes two esports business newsletters: People on the Move and The Fudge Retort.

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