Paris-based esports organization Team Vitality announced this week that it has partnered with Streamcoi to use its platform for the streaming-related activities and business of players and associated talent working under the organization’s banner. Financial terms were not disclosed.
Team Vitality will use Streamcoi’s platform to “automate the management and monetization” of its content creators and improve visibility of partners on platforms such as Twitch and YouTube. In addition to its players competing in Fortnite, Valorant, Call of Duty Mobile, the League of Legends EMEA Championships (LEC), and Counter-Strike: Global Offensive, Team Vitality works with a network of nearly 60 streamers.
Streamcoi joins Team Vitality’s other recent partners including apparel brand hummel (a brand of Hummel International) and sponsorship analytics firm Shikenso Analytics. Other sponsors and partners include ALDI, Secretlab, JBL Quantum, Socios.com, Samsung, Garnier Fructis, EVNIA, TEZOS, Kingston Fury, GGBet, and more. The company also works with apparel brand Adidas upon occasion for special activations and apparel drops.
Streamcoi signed a similar deal with G2 Esports in late-November, and works with FURIA, BIG Esports, MAD Lions, and Mad MONQ, among others.