Paris-based esports organization Team Vitality announced Tuesday that it has inked a new three-year partnership with the French division of Danish sportswear brand hummel (a brand of Hummel International), who will now serve as its official apparel partner. Financial terms of the deal were not disclosed.
As part of this deal a new campaign called “Let’s play together!” to promote the synergy between the two companies, as well as to highlight what the companies call “team spirit and performance” launched today across Team Vitality’s social media channels and on its official website.
In addition to the new marketing campaign, all of Team Vitality’s players will wear a new hummel-design team jersey, which features “traditional yellow and black colors and hummel’s well-known chevrons,” according to a release. Also beginning today, fans can purchase a new “pro kit” combo, which includes a jogging suit and jacket in Team Vitality colors as well as hummel branding. Other activations, marketing, and content creation initiatives between the two companies were not revealed as of this writing, but Team Vitality noted in a release that the “Let’s play together” slogan will be used in a :number of physical and digital activations throughout 2023.”
Hummel joins a growing list of sponsors and partners which currently includes ALDI, Secretlab, JBL Quantum, Socios.com, Samsung, Garnier Fructis, EVNIA, TEZOS, Kingston Fury, GGBet, and others. The company has also worked with apparel brand Adidas in the past on activations and apparel drops.
Currently, Team Vitality competes in a number of esports including CS:GO, Rocket League, Fortnite, Valorant, Call of Duty Mobile, and the League of Legends EMEA Championships (LEC).