Credit: SK Gaming
German esports organization SK Gaming announced Wednesday that it has renewed its partnership with European hotel chain nhow Hotels for another year. SK Gaming originally partnered with the company in March of 2022.
Financial terms were not disclosed. nhow Hotels is a brand of the NH Hotel Group, which is owned by Minor Hotels, an international hotel operator headquartered in Thailand that owns and operates more than 550 hotels in 55 countries.
Under the terms of the original partnership, SK Gaming worked with nhow Hotels to create unique promotional content, and it in turn allowed SK Gaming players to stay at nearby hotels during bootcamps and tournaments.
The new partnership will see an expansion of this cooperation, with SK Gaming working with the hotel chain to create unique guest experiences at select locations, or as SK Gaming put it in a release, work with nHow on developing “themed gaming rooms and bootcamp opportunities in the near future” for “esports fans and teams.”
nHow re-joins other SK Gaming sponsors and partners including German grocery store chain REWE, Mercedes-Benz Group AG, Deutsche Telekom, German gaming peripherals maker CHERRY AG, VR Perfekt Bank, Terra Gaming, Motorola Mobility, Western Digital’s WD BLACK, and fitness equipment company MATRIX.
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