Global office furniture manufacturer Steelcase and South Korean streaming service AfreecaTV have been selected as partners for the 2023 season of the League of Legends Japan League (LJL).
Financial terms of these deals were not disclosed.
Steelcase will serve as the official chair supplier of the league and will provide special offers (to be announced) to those who tune in to LJL matches.
AfreecaTV, a global peer-to-peer (P2P) video streaming service owned and operated by South Korean company AfreecaTV Co. Ltd., will serve as the official broadcast partner of the league. The streaming service will offer activations and contests to give away League of Legends in-game items to those viewers who watch competitions on the network.
These are the first two partners announced for the LJL’s 2023 season, but more will be revealed with the opening day of the LJL 2023 Spring Split on Jan. 28.