FaZe Holdings and Germany-based luxury sports car manufacturer Porsche AG announced Thursday a multi-year partnership that will see the Los-Angeles-based esports organization create content surround the company and its brand. Financial terms of the deal, which was brokered by LA-based talent agency firm UTA, were not disclosed.
Under the terms of the deal, FaZe will create a content series starring key members of the group sharing theier stories of success while promoting the brand’s line of of luxury automobiles. Porsche will also become the official partner of all of FaZe Clan’s current esports teams. Additionally, FaZe will work with Porsche on creating “digital goods and new offerings in the Web3 space,” the details of which will be announced “in the very near future.”
Porsche by far is the most prominent brand in FaZe’s portfolio; currently the organization has partnerships with MoonPlay, Ghost, McDonald’, Totino’s Pizza Rolls, Door Dash, Draft Kings, SCUF gaming, SteelSeries, and RESPAWN Products.