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THE ESPORTS ADVOCATE

G2 Esports Invades North America for Valorant Challengers

After losing a franchise slot, the Berlin-based powerhouse puts together a Challengers team.

James FudgebyJames Fudge
December 12, 2022
in Brands
Reading Time: 2 mins read
Credit: G2 Esports

Credit: G2 Esports

Berlin-based esports organization G2 Esports announced Monday that it has entered the fray in North America with a new men’s Valorant team. The expansion into North America will see G2’s team compete in the Valorant Challengers North America league in 2023. The G2 team will feature former CS:GO player and coach (turned Valorant diehard in 2020), Immi. He’ll be joined by ShahZaM, Dapronal, Penny, Wippie, and Oxy.

G2 also recently signed a new partnership with U.S. sportswear company Oakley, with a focus on its new gaming glasses line, NXTLVL. The partnership will see the brand releasing a co-branded eyewear product designed specifically for gamers in the future, G2 claims. Oakley joins G2’s global commercial partners that includes Streamcoi, Logitech, Ralph Lauren, Mastercard, Herman Miller, Pringles, and Red Bull.

The move to Valorant Challengers is somewhat of a “fallback” for G2 after it was denied a franchise by Riot Games earlier this year due to its now former CEO Carlos ‘Ocelote’ Rodríguez’ defiant response when it was revealed that he had been hanging out with controversial figure Andrew Tate. 

It should be noted that while Rodríguez “resigned” as CEO of the company, he is still the largest shareholder owning a 29.7% stake and is technically co-managing director of G2 (G Esports Holding GmbH) alongside Alban Dechelotte, who was promoted to the position on Nov. 3, according to the German commercial register.

Tags: BerlinCarlos RodríguezG2 EsportsNorth AmericaRostersValorant
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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