London-based esports organization Fnatic announced that it has inked a new partnership deal with Hivemind Capital. The “strategic partnership and investment” will see the crypto asset management company founded by former CitiBank executive Matt Zhang work with Fnatic to accelerate its ability to partner with other companies in the space and “natively develop and scale Web3 applications,” according to a release. Financial terms and length of the partnership/investment were not disclosed. Hivemind Capital was joined by GuildFi, IndiGG, Paribu Ventures, Polygon, Presto Labs, Trinito, and WW ventures in this investment round.
Fnatic claims that this new partnership will help with its other partners in the web3/crypto space such as its Guild of Guardians collaboration, its $13.3M USD (£11M) partnership with Crypto.com, and other blockchain-related activities.
Hivemind Capital joins a growing list of sponsors and partners including ChopValue, Jack Links, ASOS, Chillblast, Hisense, the aforementioned Crypto.com, BMW, and L’Oréal Men Expert.
Fnatic currently competes in a number of top esports competitions including Valorant, Counter-Strike: Global Offensive, League of Legends, FIFA, Rainbow Six Siege, Halo, DOTA 2, Apex Legends, and more. The company also supports a number of content creators, and what it calls “High-Performance Unit,” a performance infrastructure system to help pro players improve with the help of fitness, performance, and wellbeing experts.