Brands

Riot Partners With Opera GX for LoL Esports

Published by
James Fudge

Riot Games announced Monday that it has signed a global, multi-year partnership with browser platform Opera GX for League of Legends esports

Financial terms of the deal were not disclosed.

Under the terms of this new partnership, Opera GX has been named the official preferred browser partner of League of Legends esports. Riot said in a release that this partnership will feature a number of “fan-facing touchpoints,” starting with the 2024 League of Legends World Championship, beginning on Sept. 25.

Opera GX is the ideal partner for LoL Esports as they are a brand built for players, by players, and there’s no better time for us to showcase our new collaboration than during Worlds,” said Riot Games Head of Global Esports Partnerships David Mulhall. “We’re thrilled for the opportunity that this partnership brings to reimagine what an immersive and dynamic esports fan experience looks like, and we see this year as just scratching the surface of what’s possible for our brands to create together.

For starters, Opera GX will serve as the presenting partner of “Worlds Unlocked,” a limited-edition, curated bundle of both physical and in-game items to commemorate Worlds 2024. Physical products within the Worlds Unlocked Collector’s Edition are entirely exclusive and will be unavailable for purchase outside of the set.

Opera GX will serve as an “interactive directory” of more than 75 co-streamer channels under what is being called the Co-Streamer Hub. This will centralize all the co-streaming options and filter creators by region and language. Finally, Opera GX browser users will have access to a “fan friendly, comprehensive viewing experience,” with navigation through all Worlds content and matches, enhanced stats, custom mods, and digital drops, according to the announcement.

The 2024 League of Legends World Championship will run from Sept. 25, 2024 – Nov. 2, starting with the play-ins and Swiss stage at the Riot Games Arena in Berlin, the quarter finals and semifinals at the Adidas Arena in Paris, and the finals in London at the O2 Arena. More details about Worlds 2024 can be found in the Worlds 2024 Primer, which was released by Riot Games on Monday.

Share
James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

Recent Posts

Qiddiya Sponsors Method’s ‘World’s First’ Run in WoW: The War Within

Professional World of Warcraft guild Method has signed a partnership with Saudi Arabian government city…

5 hours ago

BLAST Expands Partnership With Unilever Nutrition Brands Into 2025

Esports tournament organizer BLAST announced Wednesday that it has renewed its partnerships for 2025 with…

6 hours ago

Riot Details Tier-1, Tier-2 Format for Americas League

As reported in June, Riot Games will move the current leagues League Championship Series (LCS…

12 hours ago

Patron Reveals $100M USD Fund II

Early-stage venture capital firm Patron announced Tuesday that it has raised a $100M USD Fund…

2 days ago

CORSAIR Set to Acquire Fanatec Sim Racing

Computer hardware and gaming peripherals manufacturer CORSAIR (Nasdaq: CRSR) announced this week that it has…

2 days ago

Epic Global Becomes Feenix Group

UK-based Epic Global announced this week that it has rebranded as Feenix Group following an…

2 days ago