Money

NODWIN Goes All-In on Freaks 4U Gaming

Published by
James Fudge

Berlin-based esports and gaming marketing agency Freaks 4U Gaming GmbH recently announced that it has entered into definitive agreements with NODWIN Gaming, a subsidiary of Nazara Technologies that will see the company own 100% of its equity.

Under the terms of these new agreements, NODWIN Gaming will increase its existing stake in the company from its current 13.51% to 100%, across several tranches through a share swap valued at up to €30.3M EUR (roughly $32.5M USD).

On Jan. 31, Freaks 4U Gaming announced an equity investment of €8M EUR ($8.67M USD) from NODWIN Gaming. That amount included a previously announced loan agreement (now converted into equity) of €3.6M ($3.9M) and the purchase of additional Freaks 4U shares with a contribution of €4.4M ($4.77M). With these transactions, NODWIN contributes a total investment of €8M ($8.67M) into Freaks 4U and holds a 13.51% stake in the company.

The news follows an announcement last week from Freaks 4U GamingCEO Michael Haenisch that the company would be initiating a series of layoffs as a means to bring further stability to the business—the company’s last round of layoffs occurred in December:

Freaks 4U Gaming CEO announces upcoming reductions in staff – from a LinkedIn post

Freaks 4U Gaming will retain its brand identity and operational independence, with Michael Haenisch working closely with Akshat Rathee, according to a release.

Share
James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

Recent Posts

NBA 2K League Going on Hiatus

The NBA 2K League and NBA 2K publisher Take-Two Interactive announced Tuesday the league will…

23 hours ago

Apex Legends Esports Makes a Stop in Germany

Electronic Arts and Respawn announced that the Apex Legends Global Series Year 4 Split 2…

2 days ago

Unilever Brings Top Brands to Esports World Cup

The Esports World Cup Foundation announced that Unilever brands CLEAR MEN Shampoo and AXE Body…

2 days ago

TikTok Partners With the Esports World Cup

ByteDance-owned short-form video platform TikTok and the Esports World Cup Foundation announced a partnership on…

2 days ago

Aramco Named Main Partner of Esports World Cup

The Esports World Cup Foundation and government-owned petroleum and natural gas company Aramco announced a…

2 days ago

HONOR Named Main Partner of Esports World Cup

The Esports World Cup Foundation announced that mobile phone maker HONOR will serve as a…

2 days ago