Brands

Pot Noodle Sponsors BLAST Premier Spring Final

Published by

James Fudge

4 weeks ago

BLAST partners with Pot Noodle for BLAST Premier Spring Final in London

London-based tournament organizer BLAST announced Monday a partnership with Unilever-owned instant snack brand Pot Noodle for the upcoming Counter-Strike 2 event, the BLAST Premier Spring Final, taking place June 12-16, in London.

Financial terms of the deal were not disclosed.

Under the terms of the deal, Pot Noodle will be featured across the event through digital and physical branding, broadcast integration, a “bespoke content piece” that will be deployed across BLAST global broadcast channels and community giveaways from Pot Noodle. In addition, Pot Noodle will have an on-site activation and in-arena advertising at the OVO Arena Wembley.

The BLAST Premier Spring Final kicks off on Wednesday, with eight of the top Counter-Strike 2 in the world competing for a total prize pool of $425K USD and a chance to qualify for the BLAST Premier World Final later this year. Participating teams include Astralis, FaZe Clan, G2 Esports, Natus Vincere, SAW, Virtus.pro, Team Spirit, and Team Vitality.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.