Brands

Streams Charts Secures Enthusiast Gaming Deal

Published by

James Fudge

1 month ago

Streams Charts partners with Enthusiast Gaming

Livestream data analytics platform Streams Charts announced Tuesday that it has partnered with North American-based, publicly traded esports and gaming company Enthusiast Gaming (TSX: EGLX).

Financial terms and duration of the deal were not disclosed.

Under the terms of this new deal, Enthusiast—which owns esports organization Luminosity—will leverage Streams Charts’ analytics platform to measure “data and insights on viewer engagement, watch times, demographics, data, content performance, and more” on its core properties and streams.

“Working with Streams Charts allows us to better understand the data behind our events,” said Enthusiast SVP of Talent & Gaming Alex Gonzalez, in a release. “This enables us to produce stronger content for our communities and create more engagement metrics and longer watch-times for all of our brand partners.”

Enthusiast’s network includes esports subsidiary Luminosity and its series of Let’s Make Moves events, its NFL Tuesday Night Gaming content in partnership with the NFL, Icy Veins, Gameknot, Pocket Gamer, The Sims Resource, EV.IO, Addicting Games, Fantasy Football Scouts, and many more. The company claims to operate more than 50 websites, more than 700 YouTube channels, and more than 11 TikTok channels.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.