Team Liquid Partners With Shikenso Analytics

Team Liquid partners with Shikenso Analytics

International esports organization Team Liquid announced Tuesday a strategic partnership with Germany-based gaming and esports sponsorship and marketing analytics firm Shikenso Analytics.

Financial terms and duration of the deal were not disclosed.

Under the terms of this deal, Team Liquid will gain access to Shikenso’s data solutions and AI-driven tools “to monitor and optimize partnerships across streaming and social channels” and improve “performance metrics” and help inform its “strategic decision-making processes” according to a release.

“Working with an endemic partner that understands the esports and streaming industries is essential, as it ensures that the data is not only  reliable, but that it uses the most suitable methodology in determining the value of our assets,” Team Liquid Director of Partnerships EMEA Jason Lucas Luijckx said in a release. “Team  Liquid will be using their analytics data from our pitches to our reporting, while we work together in  improving the effectiveness of our campaigns for our partners. We are thrilled to team up with a  forward-thinking company like Shikenso.”

Team Liquid is an international esports organization with offices in Europe, Brazil, and the United States. The organization currently fields professional rosters in League Champions Series (LCS), League Challengers, StarCraft II, Counter-Strike 2, Dota 2, Valorant in Brazil and EMEA, Rocket League, Rainbow Six Siege, Teamfight Tactics, Fortnite, Age of Empires, Quake, and various fighting games.

Team Liquid sponsors and partners include Alienware, Coinbase, Honda, SAP, Monster Energy, IMC, Twitch, Thorne, HyperX, Kingston Fury, and Secretlab, among others.

Team Liquid joins a growing list of Shikenso partners including Bright Up Agency, GIANTX, Esports Insider, SK Gaming, Yalla Esports, Gentle Mates, M80, Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, G2 Esports, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.