Brands

Riot Partners With Unilumin for VCT EMEA in 2024

Published by
James Fudge

Riot Games announced Friday that it has inked a partnership with LED display solution provider Unilumin for Valorant esports in EMEA for the 2024 season. 

Financial terms were not disclosed.

Under terms of the deal, Unilumin will serve as the official supplier for VCT EMEA, Valorant Game Changers EMEA, and Valorant Ascension in the EMEA region. Unilumin’s logo will also be featured across various Valorant Esports EMEA broadcasts throughout 2024, and its branding will appear on Valorant EMEA social media channels. 

“Unilumin Sports is pleased to bring our solutions and technologies to the Riot Games Arena in Berlin and be a partner of VALORANT Esports in EMEA,” said Oscar Feng, global director of Unilumin Sports. “We will use our well-designed products and fast response services to cooperate with Riot Games for their events and show the ultimate audio-visual experience to their fans.”

Unilumin has also helped revamp the all-new Riot Games Arena using its LED display technology, with “250 square meters” utilized for the technology at Riot Games Arena in Berlin.  

The Valorant Champions Tour 2024: EMEA Kickoff began on Feb. 20, with Team Heretics, Natus Vincere (NAVI), and FNATIC qualifying for the playoffs of the first in-person event to truly kick off the season at the Riot Games Arena in Berlin from Feb. 29 – March 1.  

Share
James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

Recent Posts

Team Liquid Acquires STUN.GG

International esports organization Team Liquid announced Tuesday that it has acquired Southeast Asia-based esports organization…

6 hours ago

Midnight Gaming Explores TGS Esports Acquisition

Illinois-based gaming and esports company Midnight Gaming announced Monday that it entered into a letter…

13 hours ago

Sources: Esports Illustrated Resumes Operation

The Esports Advocate has learned that Esports Illustrated will announce later today—barring any last-minute complications…

19 hours ago

Former NIP Group Exec Jonas Gundersen Joins International Esports Federation

Former Ninjas in Pyjamas (NIP Group) executive Jonas Gundersen announced Monday that he has joined…

22 hours ago

Tundra Esports Partners With Gladiator PC

UK-based esports organization Tundra Esports announced this week that it has partnered with PC maker…

2 days ago

Edward Gaming Generates $690K in Revenue From Valorant Weapon Skins 

The Esports Advocate has learned that Chinese esports organizations Edward Gaming (EDG) and Bilibili Gaming…

5 days ago