Brands

PAGODA Snacks Named ‘Official Egg Roll’ of LCS

Published by

James Fudge

7 months ago

Riot Games announced Friday that PAGODA Snacks has been named the official egg roll of the League Championship Series (LCS) in North America.

Financial terms of the new partnership were not disclosed, but this deal will run until 2026.

In addition to being named the official egg roll of LCS, PAGODA Snacks will work with the league to offer fans special activations, product drops, and giveaways throughout the 2024 season. The PAGODA Snacks brand will also be a part of LCS broadcasts with a “Let Him Cook” segment that will highlight “the best plays and moments of the day from professional players.” Other broadcast integrations include “Put the Egg Rolls In” Tech Pause and product placement.

PAGODA Snacks joins other LCS partners in 2024 including Kia America and Mastercard, among others.

PAGODA Snacks are made and distributed throughout the U.S. by frozen foods company, Schwan’s Company.

Earlier this week, Riot Games announced that it would limit the number of roadshows for the league this year, and the upcoming Spring Split Finals (Spring Finals) would be played at the Riot Games Arena in Los Angeles on March 30 – 31.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.